FREE facebook Marketing Guide

Posted on March 30, 2011 by admin Leave a comment

Free stuff alert!

Today one of my favorite websites UK based makeuseof.com published a terrific FREE, did I say FREE, yes I did, FREE facebook marketing guide.  Link below.  This document starts at the beginning and literally walks you through the whole facebook labyrinth.  Now you have no excuse, right?

If you’re not on Facebook you don’t exist. Anyone trying to market a business, product, band or some other public figure knows this, and that they need to “get a Facebook presence” because “Facebook is huge”. That’s great, but how do you get started?

By reading the latest free MakeUseOf manual, “You Like This: The Facebook Marketing Guide” from MakeUseOf’s own Angela Alcorn. This guide explains everything you need to know about promoting yourself, your business or your ideals on Facebook.

Download it here <FREE!>

facebook, Free Stuff, Social Networking

Android May Be the Greatest Legal Destruction of Wealth in History

Posted on March 27, 2011 by admin Leave a comment

What if you received $0.10 for every free Pepsi you consumed? Would you still pay $1.50 for a Coke?

That is the question eloquently put forward on a great piece written by Bill Gurley on his blog focusing on the economics of high technology businesses;  www.abovethecrowd.com titled: The Freight Train That Is Android.

The post is a worthwhile and quick read. It sheds some light on Warren Buffet’s Castle and Moats business metaphor as it applies to Google’s business model and specifically to Android; Google’s “less-than-free” phone operating system, that competes with Apple and others, as the moat fortifying its search engine castle.

As a self-professed techno-weenie, the title of the post pulled me in.  As I read it, it got me thinking, what can we do as small business owners to fortify our castles?  Can some of Google’s moat building strategy apply to me?  The answer is “of course”.  The real question is what, can I do?

Uncategorized

Avoid these 3 Social Media Mistakes

Posted on March 22, 2011 by admin Leave a comment

Social Media. It’s the new way of communicating with your customers. It can be a blessing and yet it can also be a curse. Here are three surefire ways to “kill” your brand if you are not aware of how the social media game is played:

1. Don’t listen to your customers. To ignore your customer and allow them to leave unsatisfied with your service will result in word of mouth that can create a viral nightmare.

2. Change your brand identity with each channel. The fastest way you can avoid creating a powerful brand is to keep changing your message, your logo and your identity.

3. Allow your message to be disseminated in pieces. Your carefully crafted and well organized statement and appeal has become a haphazard jumble at the hands of a few well-intentioned retweeters or social media brand advocates

Read the whole post from zmags.com

We can help you avoid these mistakes and more, by developing a strong and consistent on & offline brand.

 

Social Networking

Is facebook KILLING off the company website?

Posted on March 22, 2011 by admin Leave a comment

Here is a link to a great piece about how the world has changed in the last year or so. Many of our customers are asking themselves if they need a website AND a facebook presence.  Two years ago I wonder how many of them HAD a facebook presence?

Check out some of this data from the blog about the big boys:

Website Traffic Is Down By More than 70%

Some of the reductions in website traffic are significant.

  • Coca Cola’s website traffic is down more than 40% in just 12 months
  • Starbucks traffic is stable but not growing
  • Nabisco’s traffic on NabiscoWorld.com has decreased from 1.2 million hits per month to only 321,000 hits per month ( a drop of nearly 74%) in just one year

Big scary numbers.  I wonder how facebook and twitter have affected your site’s hits?

Full Article

 

facebook, Social Networking